Despite the over-the-top cowgirl dialect that Jane Martin gives character “Big Eight”, and the character’s stereotypical tendencies, such as calling anyone she doesn’t like the derogatory term for homosexual, I can understand the bitter resentment of seeing something you love commercialized by a big corporate entity. I’m sure that this has been happening a lot in the past couple of decades. Even though the author’s character takes a very biased (and almost satirical) personal stance on tobacco, and takes after her own region’s prejudices that people from places like New York City only bring trouble to their way of life, I think that just about anybody can share her pain and concern about something that is dear to her. Anybody who see’s differently on the issue, I think, has been too entrenched in the over-stimulating world of jingles, product placements, and the collect-them-all “culture” and that of instant gratification.
Now I had a fear that Marvel Comics would share a similar fate of having everything special about them drained and gutted out of it when I first heard that Disney was going to buy them out. I like comics, and Marvel has several of my favorite super-heroes. In the past I’ve been very disappointed with the super-hero movies that Hollywood has funded, so I didn’t exactly have high hopes about Marvel being bought out by one of the most heavily commercialized corporations in the world. Now I WILL admit that I was over-all very pleased with The Avengers movie. Disney gave the movie plenty of funding to make it a well produced action-packed movie. But they really Disney-fied Loki in that movie, and there were one or two parts where I almost sighed and shook my head because they set him up to be so lame, in typical Disney fashion. The worst part though, is that Disney had to commercialize the hell out of it, just like they do with everything else they own. If you go to a Disney store right now, you’re going to see racks full of kiddy costumes for Captain America and The Incredible Hulk. There is nothing kiddy-friendly about The Hulk, and there is a much deeper character to Steve Rogers (Captain America) that Disney doesn’t seem to appreciate. Nerds are having their precious world infiltrated. The Marvel sanctuary is being redecorated so they can make it a part of Disney World. The Marvel Universe is becoming less and less of a universe for nerds to escape to; it’s being infiltrated by Disney, and being processed, bit-by-bit, into movies that are more kiddy-friendly and accommodating for the simple-minded. It’s kind of like how the rodeo’s new corporate fief wanted everybody in the rodeo “to ride around dressed up as Mickey Mouse, Pluto, crap like that.”
It’s funny, even though someone like Big Eight thinks and lives so differently from a comic book nerd, or a latte-sipping-bagel-eating New York liberal, we all seem to share a common enemy that is Corporate America.